Content is King in IT Recruitment

Content marketing will help you gain 90 CVs from programmers.
Sounds interesting?
Check out our case study for Netguru.
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Learn more about...

creating personas
You will find out what questions to ask when creating a persona.
employers profiles
You will discover new sources of candidates form IT industry.
engaging content
You will see what kind of articles your audience wants to read.
perfectly matched job offers
You will notice how to create effective job offers.
13
pages
- with no waffling
255
analyzed articles
19
months of research
661
interviews about specific job offers

Opinions

Content marketing is undoubtedly one of the most important ways to communicate with target groups in recruitment and EB activities. But at the same time, the most difficult way because of the manner of consuming content that the Internet users with mobile devices have.
Szymon Motławski
Empoloyer Branding Art Director @ Pracownia EB
Content is a strategic marketing approach focused on creating and distributing valuable, regular, authentic, qualitative content to attract and retain a clearly defined target group.
Maja Gojtowska
Employer Branding Consultant, Blogger @ gojtowska.com
Iwona square

Iwona Tur

CEO & Co-Owner @ Bulldogjob.pl - The space for IT people
2017 saw employers jumping through burning hoops to attract talents – especially in the IT industry. Some tried serving free coffee, others went for doughnuts, the extravagant promised a ride in a red Ferrari. It ”doesn’t” work. Thus, we decided to create a simple guide using the example of Netguru company. It shows how content employer branding allows to build a strong employers brand that people just want to work for.
Iwona square

Iwona Tur

CEO & Co-Owner @ Bulldogjob.pl - The space for IT people

Leading companies hire with content employer branding strategy

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