PayDo is a leading Electronic Money Institution (EMI) authorized by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta. We operate in 140 countries and over 25 industries, offering multicurrency IBANs, merchant solutions, and mass payment options. Our premium and convenient payment services are available through a single platform and contract, making us a preferred solution for local and international payments.
We are seeking a passionate and results-driven Marketing Team Lead/Head to join our dynamic, international marketing team.
What You Can Expect:
- Strategic Impact & Growth: Spearhead the transformation of our marketing strategy, leveraging our recent third license acquisition to capitalize on new market opportunities and drive company growth. This role demands deep analysis of the current landscape and the ability to implement a vision aligned with our ambitious objectives.
- Collaborative Global Team: Join our dynamic, international marketing team, working across B2C and B2B segments. We blend in-house talent with external expertise, offering a diverse and collaborative environment.
- Direct Leadership & FinTech Expertise: Report directly to our Head of Operations, a seasoned FinTech professional, who will provide guidance and support as you shape our marketing direction.
- Autonomy & Innovation: We value your ideas. You'll have the freedom to propose process improvements, introduce innovative tools, and directly influence the evolution of our Marketing Department. This is your opportunity to make a significant and lasting impact.
Your Regular Tasks:
- Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility.
- Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals.
- Establish and monitor KPIs and ROI for various marketing channels to optimize resource allocation and maximize marketing effectiveness.
- Utilize advanced analytics tools to analyze performance data, identify trends, and derive actionable insights for continuous campaign optimization.
- Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth.
- Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences.
- Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority.
- Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets.
- Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience.
- Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions.
- Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities.
- Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices.
Skills and Qualifications:
- 5+ years of marketing experience, with at least 3 years in a marketing leadership role.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics.
- Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team.
- Experience managing and developing a high-performing marketing team.
- Data-driven approach with a strong understanding of marketing KPIs and ROI measurement.
- Ability to work effectively in a fast-paced and dynamic environment.
- Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages.
As a Plus:
- Marketing experience in a FinTech company (specifically Electronic Money Institution).
- Experience with B2B and B2C audiences on an international level (low-medium-high risk industries).
What's In It For You:
- Empowerment Through Professional Development: Yearly allocation for advancing your professional expertise.
- Unlock Your Potential: Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance. Performance reviews are anchored in KPIs, ensuring recognition is merit-based.
- Make a Lasting Impact: Work on unique projects where your contributions can reshape company-wide processes. Bring your ideas to the table and earn exceptional bonuses through our PayDo Ideas Hub.
- Flexible and People-Centric Culture: Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation. Days of paid sick leave annually, accommodating emergencies and medical needs. Additional holidays aligned with your local calendar.
- Compensation & Incentives: Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets.
Our Values:
- Ownership & Initiative: Specialists who take charge and make a difference.
- Collaboration & Communication: Together, we achieve more by sharing ideas and insights.
Become part of a global team redefining FinTech. Your expertise, passion, and ideas will shape the future of payments with PayDo!
