Senior Product Marketing Manager, AI
This role sits at the center of product innovation, customer adoption, and storytelling for AI-powered capabilities used by modern digital communities. You will shape how advanced AI features are positioned, understood, and adopted by customers, turning complex technology into clear, practical value. Working in a fully remote and highly collaborative environment, you will influence go-to-market strategy, customer education, and internal alignment across product, growth, and customer-facing teams. Your work will directly impact adoption, trust, and long-term product success. This is a high-visibility, high-impact role with strong ownership from strategy through execution. It is ideal for a product marketer who thrives in fast-growing environments and cares deeply about clarity, craft, and outcomes.
Accountabilities:
- Own end-to-end messaging and positioning for AI-powered capabilities, translating technical functionality into outcome-driven customer value.
- Lead adoption-focused go-to-market strategies for AI feature launches, prioritizing education, activation, and real-world usage over vanity metrics.
- Craft and oversee high-impact AI-related copy across websites, in-product experiences, lifecycle campaigns, sales assets, and launch materials.
- Build scalable customer education resources, including guides, templates, workflows, and best practices that enable confident AI usage.
- Enable sales and customer success teams with clear positioning, FAQs, demos, and training materials to support responsible AI adoption.
- Partner closely with product and engineering teams to stay aligned with roadmap, technical constraints, and customer insights.
- Champion responsible, trustworthy AI messaging that avoids hype and emphasizes transparency, accuracy, and measurable outcomes.
Benefits:
- Competitive salary range of USD 140,000 to 160,000 per year, with annual compensation reviews.
- Equity participation in addition to base compensation.
- Fully remote work with flexibility to work from anywhere.
- Generous paid time off with 35 days annually and paid sabbatical eligibility.
- Comprehensive healthcare coverage for you and your family, or reimbursement options where applicable.
- Parental leave to support growing families.
- Home office setup stipend and learning and development budget.
- Annual bonus potential based on role eligibility.
- Fully funded company retreats held twice per year in international locations.
Requirements:
- 5 or more years of product marketing experience in high-growth software environments, with strong emphasis on messaging, positioning, and copywriting.
- Exceptional written and editorial skills, with the ability to communicate clearly in a fully remote, async-first organization.
- Proven experience leading go-to-market strategies and positioning frameworks for new product launches.
- Strong storytelling and simplification skills, especially when translating complex or technical concepts into customer-first narratives.
- Demonstrated ability to drive measurable outcomes such as adoption, activation, and revenue impact through messaging.
- High sense of ownership, accountability, and comfort operating in environments with high expectations.
- Experience collaborating cross-functionally with product, growth, sales, and customer success teams.
- Proficiency in English at a professional level.
- Experience with AI-powered products, automations, or growth-oriented marketing is a strong plus.
