About Groupon
Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
At Groupon, data isn't just a byproduct—it is the product. We are looking for a Senior Business Analyst who operates at the intersection of Data Science and Commercial Strategy. You won't just be a "ticket taker" for dashboards; you will be the strategic partner who answers the hardest question in the business: "Why did this happen, and what should we do next?"
This is a high-impact role for a builder who loves code (SQL/Python), understands Unit Economics (LTV, CAC), and wants to drive decisions in a global e-commerce marketplace.
The AI Advantage 🤖
We are an AI-First organization. You will leverage LLMs (ChatGPT, Claude, Copilot) daily to:
- Automate the "boring stuff" (data cleaning, regex, boilerplate SQL).
- Accelerate exploratory analysis and code generation.
- Synthesize qualitative data to find patterns faster than ever before.
What You’ll Do & Own
- Strategic Analysis: Partner with domain leaders (Marketing, Merchant, Product) to define KPIs and uncover growth opportunities.
- Technical Deep Dives: Go beyond the dashboard. Use Python (Pandas) and advanced SQL (BigQuery) to model complex behaviors like retention cohorts, price elasticity, and conversion funnels.
- Data Storytelling: Translate complex statistical findings into clear, actionable recommendations for non-technical executives.
- Metric Governance: Define and defend the "Single Source of Truth." Ensure "Revenue" means the same thing to Finance as it does to Product.
The Tech Stack
- Database: Google BigQuery (GCP).
- Analysis: Advanced SQL (Window functions, CTEs), Python (Pandas, NumPy).
- Visualization: Tableau, Looker.
- AI: LLMs for workflow automation.
Groupon is an AI-First Company We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach.
Must-Haves
- 5+ Years Experience: Proven track record in BI, Analytics, or Data Science, preferably in E-commerce or Marketplaces.
- Technical Depth: You write production-grade SQL and are proficient in Python for analysis. Excel is not enough.
- Business Acumen: Deep understanding of Unit Economics (LTV, CAC, Contribution Margin) and Experimentation (A/B testing stats).
- Communication: You can debate strategy with US executives and translate data into business logic.
