Senior Shopify UI Designer
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Senior Shopify UI Designer wanted to join our dynamic Customer Experience team.
The opportunity: We are looking for a highly experienced Senior UI Designer with strong Shopify expertise to support a fast-paced eCommerce replatform project. This role is focused on delivering high-quality, production-ready UI that aligns to Shopify capabilities, accelerates delivery, and ensures a seamless transition from the existing platform. You will play a key role in translating approved UX and business requirements into scalable, conversion-focused UI, working across Shopify’s modular architecture while maintaining a high bar for design quality. This is a hands- on role requiring both speed and precision, with a strong understanding of how design decisions impact build, performance, and commercial outcomes.
Please bear in mind that this is a 4 week remote contract.
What you’ll be doing: * Lead the UI design workstream for a Shopify replatform, translating UX outputs and requirements into high-quality, production-ready designs * Apply meticulous attention to detail across all UI deliverables, ensuring consistency in layout, spacing, typography, interaction states, and responsive behaviour * Design and refine key eCommerce templates and experiences, including homepage, PLP, PDP, cart, and checkout, with a strong focus on usability, merchandising, and conversion * Work closely with developers to ensure designs are feasible within Shopify (Liquid, themes, sections/blocks, and app integrations) and optimised for efficient implementation * Adapt and evolve design systems to align with Shopify’s modular architecture (templates, sections, and blocks), ensuring components are reusable, scalable, and intuitive to manage within the theme editor * Design with both end users and internal merchant teams in mind, balancing flexibility and control to ensure the site is not only visually strong, but also usable and maintainable post-launch * Confidently flex between rapid iteration and high-fidelity execution, delivering polished UI at pace without compromising quality * Produce clear, structured design documentation and handover assets, including component behaviour, states, and responsive logic, to enable efficient development and reduce ambiguity * Collaborate with cross-functional teams and stakeholders, aligning on UI direction, managing feedback, and ensuring delivery against tight timelines * Create supporting visual assets and prototypes (e.g. stakeholder presentations, research artefacts, release visuals) to aid alignment, communication, and validation
AT VML Enterprise Solutions Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands. We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business. As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
LI-EMEAWhat we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
What we want from you:
- Proven experience delivering Shopify projects, ideally including replatforms or large-scale redesigns
- Strong understanding of Shopify platform capabilities and constraints, including themes, templates, sections, blocks, and app ecosystems
- Deep UI craft with a meticulous attention to detail, particularly across responsive behaviour, interaction states, and visual consistency
- Experience working with and adapting design systems, with a strong understanding of component logic, scalability, and reuse
- Ability to think in modular systems, designing components that work effectively within Shopify’s theme editor and support flexible content management
- Strong awareness of eCommerce best practices, including merchandising, product storytelling, and conversion optimisation
- Advanced proficiency in Figma, producing well-structured, developer-friendly files
- Ability to work at pace within tight timelines, balancing speed, quality, and feasibility
- Strong collaboration skills, particularly when working closely with developers to ensure smooth translation from design to build
- Comfortable working across multiple brands or visual identities, adapting UI while maintaining consistency and quality
