UX & Brand Designer – DTC / E-commerce
This freelance role sits at the intersection of UX design, brand storytelling, and performance marketing within a fast-moving DTC environment. You will be responsible for transforming high-conversion, text-heavy pages into visually compelling, brand-led experiences without compromising their performance impact. The role requires a strong balance between creative design thinking and conversion-driven UX optimization. You will collaborate closely with growth and marketing teams to ensure every design decision supports measurable business outcomes. Operating in a remote, project-based setup, you will help shape the visual direction of key digital touchpoints including landing pages, product pages, and email assets. This is an opportunity to directly influence both brand perception and conversion performance in a high-growth consumer space.
Accountabilities:
- Redesign and optimize landing pages and product pages to improve visual hierarchy, UX flow, and overall brand presentation while maintaining conversion performance
- Translate performance-driven, copy-heavy layouts into more visual, engaging, and brand-aligned digital experiences
- Collaborate with growth and marketing teams to ensure design decisions support experimentation, conversion goals, and user acquisition metrics
- Develop and refine UX structures that improve readability, engagement, and customer journey clarity across web pages
- Contribute to the evolution of brand identity across digital touchpoints, including web and email design systems
- Balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning
- Use Figma to design, iterate, and deliver production-ready design assets for implementation
Benefits:
- Fully remote, freelance project-based engagement
- Opportunity to work with a fast-growing DTC brand in the wellness and supplements space
- Flexible working structure with autonomy over execution
- High-impact design work directly tied to growth and conversion performance
- Collaboration with experienced growth and marketing teams
- Exposure to performance-driven UX challenges in a scaling e-commerce environment
- Opportunity to influence both brand identity and customer experience at scale
Requirements:
- Strong experience in UX and visual/brand design, ideally within DTC or e-commerce environments
- Portfolio demonstrating high-quality work for consumer-facing brands, with preference for wellness, supplements, or premium lifestyle products
- Ability to balance conversion-focused design with strong visual and brand storytelling
- Proficiency in Figma and modern UX/UI design workflows
- Experience collaborating with growth, performance marketing, or acquisition-focused teams
- Strong understanding of direct-response principles and how design impacts conversion rates
- Ability to work independently in a remote, project-based setup
- Strong attention to detail and ability to elevate existing design systems without losing performance intent
- Availability aligned with European working hours preferred
