About Us
Crypto.com Exchange is building the place where serious traders run their capital. The Exchange Growth team exists to scale the active trader base - across acquisition, activation, engagement, retention, and reactivation. We are moving at a pace most companies in the category can't.
Role Overview
We are looking for a Principal Product Manager to own the top of the funnel end-to-end - the journey from first touchpoint through account creation: landing pages, intent-matched entry points, and first-visit-to-registration conversion. This is the front door of the entire growth engine. Whether growth scales profitably or collapses under CAC pressure is decided here, in the gap between intent and registration.
Your mandate is to turn discovery and conversion into a compounding acquisition engine, not a marketing-adjacent afterthought: intent matching, conversion quality, and channel economics that make every acquisition dollar work harder.
You will run your roadmap with independence. You own top-of-funnel metrics, the landing-page system, the experiment program, and the conversion/quality/cost trade-offs - you decide what ships and when. You own the how and the when.
You start with discovery and conversion, but we're hiring someone who thinks in growth loops and acquisition channel economics, and who will expand into broader growth domains over time. The rails are new and the playbook is yours to write.
What You'll Actually Do
- Own the discovery and landing layer. Landing page architecture, intent-matched entry points, deeplink strategy, and content-to-product bridges are yours. You capture traders at the moment of intent - and you make the call on what ships.
- Match the experience to intent. You design landing experiences off real intent signals - search queries, referral sources, market conditions, asset interest - so the right value proposition lands the instant a trader arrives.
- Build a scalable landing-page system. You own parameterized templates that let the team spin up intent-matched pages for new trading pairs, market events, competitive moments, and campaigns - fast, without re-engineering.
- Own first-visit-to-account-creation conversion. You hold primary accountability for visitor-to-registration rate, cost-per-registration, and registration quality. Nothing in this funnel ships without your sign-off.
- Run a rigorous top-of-funnel experimentation program. You test value props, layouts, form design, social proof, urgency mechanics, and friction reductions - managing peeking bias, sample-ratio mismatch, and novelty effects yourself.
- Optimize for quality, not vanity volume. You measure downstream KYC completion, funding, and first-trade conversion of registered cohorts so you never optimize for low-intent sign-ups.
- Own acquisition channel economics. You build multi-touch attribution, incrementality measurement, and channel economics models - blended and marginal CAC, LTV-to-CAC by cohort, payback period - and shift investment toward channels that produce high-LTV traders. You partner with marketing, partnerships, and brand to align their spend with the experiences you build.
- Operate AI-native. You use agentic AI tools (Cursor, Claude Code, Gemini, ChatGPT) as core to your daily workflow, and integrate AI into the product - dynamic landing-page personalization, AI-driven intent matching - where it creates genuine user value.
Why This Role:
- Direct revenue impact. You own the front door. Every trader the company acquires comes through the system you build.
- Frontier of the space. Profitable crypto acquisition at scale is unsolved. You won't maintain a mature product - you'll build the playbook.
- Real ownership. You own the funnel, the spend logic, and the call. No layers, no politics, no waiting for permission.
- High-caliber team. A cross-functional Growth team of PMs, engineers, data scientists, and designers.
- Path to scope. Start with discovery and conversion; grow into the full trader lifecycle as you prove it out.
Requirements:
- You've owned a top-of-funnel or conversion funnel end-to-end. Point to the funnel you owned, the drop-off you identified, the intervention you built, and the conversion number that moved.
- You operate at high-growth pace. ~6-8+ years in Product Management at a high-growth technology company - crypto exchange, fintech, neo-bank, or multi-asset broker is ideal but not mandatory - where you personally owned conversion optimization, landing/acquisition experiences, or growth instrumentation.
- You think in channel economics. You can model blended and marginal CAC, LTV-to-CAC, and payback, and you understand multi-touch attribution and incrementality well enough to redirect real budget on the evidence.
- You own your own data. You write SQL for funnel and cohort analysis, design an event taxonomy from scratch, and live in Mixpanel/Amplitude/Segment/GA4. You size the opportunity and prioritize without waiting for someone to hand you the analysis.
- You run experiments that hold up. You design statistically valid A/B tests and manage peeking bias, sample-ratio mismatch, and novelty effects - on Optimizely/VWO/LaunchDarkly/Statsig or equivalent - and you understand how SCA/GDPR/ePrivacy shape tracking consent.
- You have UX instinct. You can spot a conversion-degrading problem from a session recording and produce a testable hypothesis within hours, with a sharp eye for information hierarchy, trust signals, CTA design, and landing-to-sign-up flow across web and mobile.
Preferred:
- AI-native execution at the frontier: demonstrable, human-in-the-loop use of agentic AI tools to measurably compress the discovery-to-delivery lifecycle. We treat this as core, not a nice-to-have.
- Performance-marketing fluency: you've partnered closely with paid/organic acquisition and can speak the language of channel teams.
