About the role
The Martech team focuses on providing technical capabilities and measurement tooling of our partners in the Marketing Department. Our work is focused on multiple markets; Measuring impact of Campaigns, and giving our partners the tools to make multi-million euro decisions with confidence.
Responsibilities
- Implementation Planning:
- Collaborate with teams to plan and implement changes, ensuring that the business needs are understood and feasible.
- Tagging & Tracking
- Manage and optimize web and app tracking using Google Tag Manager and other TMS tools, as well as Serverside GTM
- Requirements Gathering & Stakeholder Collaboration
- Work with stakeholders to gather requirements for new projects, systems, or processes.
- Ensuring the business’s needs are understood, feasible and achievable.
- Document business requirements, and act as a bridge between technical teams and business users to ensure project success
- Solution Development:
- Develop solutions to address identified problems, including creating prototypes, models, or workflows using MarTech stack
- Collaborate with developers to evaluate/implement new solutions, for example: adding new markets
- MarTech Stack Management
- Support the evaluation, implementation, and integration of MarTech tools (e.g., LPs, CDPs, Reporting, CRM, A/B testing platforms).
- Evaluate the costs and benefits of proposed changes or projects.
- Ensure seamless data flow and interoperability across platforms.
- Evangelise tools internally and help align stakeholders on their usage and ways of working.
- Analytics & Insights
- Develop dashboards and reports to monitor KPIs
- Translate complex data into clear, actionable insights for stakeholders.
- Customer Journey & Attribution
- Help map customer journeys Pre and Post FTD so we can understand how best to serve them
- Compliance & Governance
- Ensure data collection practices comply with privacy regulations (e.g., GDPR, CCPA).
- Maintain documentation and support data governance efforts.
About us
We are a global technology company dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, and Serbia, our company has evolved from a leading sports betting and gaming operator into a diversified product and tech organization, gathering more than 5,000 dedicated people across our teams. At Super, we are creating a unique entertainment ecosystem engaging millions of customers worldwide. Our product and technology teams in Amsterdam (the Netherlands), Madrid (Spain), Zagreb (Croatia), London (UK), and Bucharest (Romania) are building the playstack that will champion the future of play.
Our ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and creating lasting value for our customers, partners, and communities.
