The company
Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The role
This role sits between iwoca’s German commercial teams – marketing, sales and commercial strategy – and the technical squad that builds for them. Reporting into the Head of Direct Acquisition, you will own acquisition and activation outcomes for the German market: finding the opportunities, defining the hypotheses, and working with engineering, data, marketing and sales to build, test and iterate.
Own the funnel from first visit to application
- Own every step of that journey, including the signup flow itself and the eligibility checks inside it.
- Set the roadmap for acquisition and the signup journey, and decide what the squad builds next.
- Own the scoring and segmentation that decides where marketing spends and who sales calls first.
Build with your technical squad
- Ship lead scoring systems, eligibility checkers and signup flows with the team’s data scientist and the engineers we’re hiring.
- Rework website content, signup flows and decisioning logic with marketing and sales, to convert more of the businesses that already reach iwoca.
- Strip friction out of the signup journey, so that applying for funding takes minutes rather than an afternoon.
Be the first call when the numbers look wrong
- Act as the technical partner for German marketing, sales and channel management on attribution, tracking and data pipeline problems.
- Investigate and resolve data quality issues – broken dashboards, misattributed traffic, unexplained volume changes – often at short notice.
- Give channel managers access to, and guidance on, the attribution logic behind their numbers.
- Keep the tracking and attribution systems trustworthy, so every decision downstream rests on numbers the team believes.
Run the experiments that decide what ships
- Design, run and interpret A/B tests across messaging, targeting, eligibility checks and signup flows.
- Find opportunities from first principles, backed by data, customer research and funnel analysis.
Shape how a new team works
- Direct the squad’s work day to day: brief the data scientist and engineers, set priorities, and turn their models into shipped products.
- Define the priorities, roles and rituals of a team that is still being built.
- Lead cross-functional initiatives with marketing and sales, aligning them with engineering and data on shared goals, hypotheses and success metrics.
- Turn the commercial strategy team’s goals into testable hypotheses and briefs the squad can act on.
The salary
We expect to pay from £60,000 - £80,000 for this role. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
The culture
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools – including AI – and apply sound judgement.
The offices
- Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.
- Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.
The benefits
- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.
- A private GP service for you, your partner, and your dependents.
- 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year.
Learning and development
- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse.
Essential:
- Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes.
- Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
- Hands-on experience with tracking and attribution setups, such as Amplitude, GA4, GTM, server-side tagging or conversion feedback into ad platforms.
- Able to act as the product voice on modelling work – challenging assumptions and turning model output into decisions, without building the models yourself.
- Strong capability using AI tools, including structured prompting and iterative AI interaction to problem solve and increase productivity.
Bonus:
- Experience in fintech, lending, B2B SaaS, or regulated products.
- Experience working with data science teams or involvement in modelling projects.
- Fluency in German and strong written communication skills tailored to customer-facing environments.
- Knowledge of the German SME ecosystem or B2B financial products.
- Experience working in or helping build newly formed teams.
