About SplitMetrics
SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes: * SplitMetrics Acquire: a platform for automating and optimizing Apple Ads. * SplitMetrics Agency: a full-service mobile marketing agency staffed by top experts. * SplitMetrics Optimize: an A/B testing platform recognized as the ASO Tool of the Year. * App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.
For over 11 years, we’ve been at the forefront of the mobile marketing industry, building an ecosystem of market-leading technologies. We work with top mobile companies and brands globally, such as Skyscanner, Glovo, Flo, Babbel, and Wooga. We have integrated AI into our strategic approach since 2023 and maintain a remote-first, supportive culture across 20+ countries.
The Role
We’re looking for a hands-on Senior Product Manager to own and drive the Core product direction at SplitMetrics Acquire — a B2B SaaS platform for Apple Ads management. This role is for someone who connects product decisions to real business outcomes, moves quickly based on market signals and GTM insights, and takes equal ownership of both delivery and adoption. The team is responsible for driving campaign performance through optimisations, such as AI Bidding, Keyword Expansion Strategies, and automated rules based on external signals.
Responsibilities
- Product Strategy & Roadmap: Own and drive the quarterly strategy for the core team responsible for the performance optimisation part of the product. Define quarterly OKRs and initiatives in collaboration with your product team. Translate signals from clients, Sales, CS, and the market into product priorities.
- End-to-End Product Development: Lead discovery, client research, and data analysis. Define the product vision from high-level concept to details. Write clear, structured PRDs for cross-functional teams (Engineering, QA, Design). Partner with engineers to drive execution.
- Adoption & Go-To-Market: Partner with Product Marketing on feature positioning and launch communication. Work with CS to drive adoption among enterprise clients. Define product UX copy and track adoption to iterate based on data.
- Cross-Functional Leadership: Work in tight alignment with GTM teams (Sales, CS, Marketing). Ensure the product supports Sales in closing and CS in expanding accounts. Represent your area with internal and external stakeholders.
What we offer
- Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
- Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
- Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
- Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
- Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
- Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
- Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.
Requirements
- 3+ years of Product Management experience in B2B SaaS, ideally with enterprise-facing products.
- Experience in mobile UA, AdTech, or performance marketing is a strong plus.
- Experience working on ML products is a plus.
- Strong data fluency: comfortable working with large-scale performance data, experiments, and key metrics.
- Ability to extract insights and make decisions even with imperfect data or analytics setup.
- Solid understanding of A/B testing, incrementality, and optimization logic.
- Proven ability to connect product decisions to business outcomes (revenue, retention, expansion).
- Experience writing clear, structured PRDs for cross-functional teams.
- Strong prioritization skills, balancing data, business context, and stakeholder input.
- End-to-end ownership mindset — from discovery through delivery to adoption.
- Comfortable operating in ambiguity and resource-constrained environments.
- Experience with AI-first software development lifecycle (AI prototyping, spec-driven development, personally delivering internal tools) is a plus.
- Ability to align Engineering, Sales, CS, and Marketing without direct authority.
- Strong communication skills (written and verbal).
- Fluent English (B2+).
