About The Codest
We are The Codest - International Tech Software Company with tech hubs in Poland delivering global IT solutions and projects. Our core values lie in “Customers and People First” approach that prioritises the needs of our customers and a collaborative environment for our employees, enabling us to deliver exceptional products and services. Our expertise centers on web development, cloud engineering, DevOps and quality. After many years of developing our own product - Yieldbird, which was honored as a 2x laureate of the prestigious Top25 Deloitte awards, we arrived at our mission: to help tech companies build impactful product and scale their IT teams through boosting IT delivery performance.
Project Description
We’re building a new way of doing B2B marketing, one that combines marketing know-how with AI, automation and data. We already have our GTM strategy and target audience defined, and now we’re looking for someone who can fine-tune our strategy and turn it into results. We want to make marketing smarter and more efficient, which is why we are focusing on finding new ways to use AI-powered tools. Our approach is to use those tools to analyze what actually gets us results and what kind of content turns into qualified leads and ultimately growth.
Responsibilities
- Turn our GTM strategy and ICP into concrete marketing activities.
- Use AI tools and automation to plan, create, personalise and scale marketing content across channels.
- Analyse marketing performance and use both quantitative and qualitative data to understand what drives business results — not just traffic, clicks or impressions.
- Support B2B marketing activities across organic, paid, social, PR, events and other relevant channels.
- Continuously test and optimise marketing activities based on performance data, audience insights and business priorities.
- Work with our internal AI-powered marketing system, helping us develop and refine how we use it as our marketing needs evolve.
What awaits you is an enriching and collaborative environment that fosters your growth at every step.
Key Requirements
- Overall at least 3+ years of commercial experience, ideally in IT marketing.
- Understanding of how B2B marketing works for enterprise clients, including the ability to work with an ICP and support a defined GTM strategy.
- Strong analytical skills and focus on marketing data.
- Hands-on experience with AI tools and a genuine interest in developing further in marketing automation and analytics.
- Experience with content marketing and understanding of how content can support lead generation and business development.
- Experience working with international markets is a strong advantage, particularly in B2B or enterprise marketing.
- Ability to work independently, experiment with new tools and approaches, and continuously learn as the AI marketing landscape evolves.
- Advanced English in speaking and writing (the majority of our clients are located outside Poland).
Nice to have
- Familiarity with SEO and managing website content through Webflow or another CMS.
- Experience with Canva/Figma to create simple visual assets for marketing content.
