Role Overview
The Campaign Platform Architect is responsible for leading Salesforce Marketing Cloud (SFMC) implementation and transformation projects throughout the full delivery lifecycle, from discovery and requirements gathering through architecture, configuration, integration, testing, deployment, and transition into production. This role combines strategic consultancy with hands-on platform expertise, ensuring that solutions are scalable, secure, supportable, and aligned with clients’ business and marketing objectives. The role also serves as the technical subject matter expert for Salesforce Marketing Cloud, Marketing Cloud Growth & Advanced, and related campaign technologies.
Key Responsibilities
- Lead the architecture and solution design of Salesforce Marketing Cloud implementations, enhancements, migrations, and transformation programmes.
- Translate business, marketing, campaign, data, security, and operational requirements into scalable SFMC solution designs.
- Produce clear architecture documentation, including solution designs, data models, integration designs, data-flow diagrams, security models, environment strategies, and deployment approaches.
- Provide strategic consultancy on SFMC platform and data use, advising clients on how to evolve their marketing architecture and workflows to maximise efficiency and effectiveness.
- Support business growth by improving efficiency, enhancing reusable components, and identifying opportunities for expanding technical services within existing and new client relationships.
- Provide strategic input to clients and internal stakeholders to navigate technical trade-offs, budgets, and long-term scalability.
- Ensure the team stays ahead of evolving platform features and best practices.
- Ensure SFMC solutions align with the client’s broader marketing technology architecture, enterprise standards, and strategic roadmap.
- Plan and facilitate client discovery, requirements gathering, solution design, onboarding, governance, and technical working sessions.
- Identify and manage technical risks and cross-platform dependencies, providing clear mitigation plans and governance oversight.
- Resolve escalated technical issues.
- Support clients in becoming self-sufficient, by upholding highest standard of technical documentation and knowledge-sharing.
Company Information
Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Merkle, a dentsu company, powers the experience economy. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Benefits and Perks
- Competitive salary.
- Benefits package that can be tailored to individual needs.
- Company-funded private medical insurance.
- Virtual GP access.
- Employee assistance programme.
- 25 days of annual leave plus extra days for birthday, wellbeing, and volunteering.
- Discounted gym memberships.
- Retail perks.
- Electric car leasing.
- Travel insurance.
- Hybrid working basis from the London office.
Required Skills and Experience
- Deep expertise in Salesforce Marketing Cloud, supported by practical experience designing, configuring, integrating, and delivering enterprise-scale solutions.
- Strong hands-on knowledge of core SFMC capabilities, including Journey Builder, Contact Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and platform APIs.
- Experience designing SFMC data models, subscriber-management approaches, consent and preference solutions, and automated campaign workflows.
- Working knowledge of SQL and experience with SFMC scripting technologies such as AMPscript and Server-Side JavaScript.
- Proven experience leading multiple SFMC implementation, migration, integration, or transformation projects through the full delivery lifecycle.
- Demonstrable experience planning and leading discovery, requirements gathering, solution design, governance, and technical workshops.
- Ability to translate business and marketing requirements into functional requirements, technical designs, user stories, implementation plans, and acceptance criteria.
- Experience integrating SFMC with CRM platforms, CDPs, data warehouses, customer databases, APIs, and enterprise data pipelines.
- Strong understanding of data architecture, integration patterns, identity, consent, preferences, segmentation, personalisation, and campaign execution.
- Experience providing technical leadership and quality oversight to developers, consultants, and multidisciplinary delivery teams.
- Experience managing technical risks, dependencies, design decisions, and stakeholder expectations across complex projects.
- Ability to communicate technical concepts clearly to senior stakeholders and non-technical audiences.
- Ability to operate across multiple clients, projects, teams, and priorities.
- Strong analytical and problem-solving skills, with the ability to convert complex information into concise recommendations and decisions.
- A strong focus on solution quality, documentation, operational supportability, and measurable client outcomes.
