Marketing Data Analyst

About the role

We’re looking for a highly analytical and collaborative Marketing Data Analyst to drive performance insights across our marketing funnel. This role partners closely with Demand Generation, Product Marketing, Content Marketing, and Customer Experience teams to turn marketing data into actionable strategies that accelerate growth, improve conversion, and inform investment decisions. You’ll own the measurement framework for marketing performance — ensuring that campaigns, channels, and programs are optimized for impact and aligned with business goals. You will collaborate with peers in our Data Insights organization to visualize learnings and outcomes in executive dashboards. This position will report directly to the VP, Demand Generation at Appfire.

Key Responsibilities:

Marketing Analytics & Performance Measurement

• Work with Data Insights colleagues to design and maintain dashboards and reports that track key performance metrics across campaigns, channels, and lifecycle stages.
• Analyze trends in pipeline generation, conversion rates, lead quality, CAC, ROI, and attribution to guide data-driven decisions.
• Partner with Demand Generation to test, measure, and optimize digital, content, and lifecycle campaigns.
• Develop a unified marketing measurement framework that connects top-of-funnel activity to revenue outcomes.

Collaboration & Cross-Functional Insights

• Work closely with the Customer Experience Manager to create NPS/CSAT insights and data packages.
• Ensure consistent data definitions and accurate reporting across systems.
• Collaborate with Product Marketing and Campaign Managers to evaluate campaign impact and recommend optimization strategies.
• Present insights and recommendations to marketing and executive leadership in a clear, actionable way.

Data Infrastructure & Optimization

• Support data insights across marketing and sales platforms, ensuring accuracy and transparency in dashboards and attribution models.
• Support the design and implementation of key tracking methodologies (UTM structure, tagging, events, custom fields) to improve visibility into performance.
• Identify data gaps and recommend enhancements to marketing automation and analytics systems.
• Support forecasting and budgeting through performance modeling and trend analysis.

Testing & Experimentation

• Support insights for A/B testing and multivariate analysis for email, paid media, and web optimization.
• Analyze experimental data to quantify lift, validate hypotheses, and refine messaging or creative direction.
• Partner with content and design teams to translate data insights into creative strategy.

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose.

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

What’s our secret sauce?

1. We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
2. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
3. We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
4. We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.

Skills and Experience:

• 5–6 years of experience in marketing analytics, data science, or growth analysis within a SaaS or B2B tech environment.
• Proven expertise in building and interpreting multi-channel marketing performance dashboards.
• Strong understanding of digital marketing metrics, attribution models, and funnel analysis.
• Advanced proficiency with SQL, Excel/Google Sheets, and data visualization tools.
• Familiarity with lead management, campaign tracking, and CRM data structures.
• Excellent communicator who can translate complex data into simple business narratives with strong storytelling capability.
• Curiosity, precision, and a passion for turning numbers into insights that drive growth.

Tool Expertise

• Analytics & Visualization: Looker, Tableau, Power BI, Google Data Studio, Sigma.
• CRM & Automation: Salesforce, HubSpot, Marketo, Pardot.
• Attribution & Performance: Bizible, Google Analytics, HubSpot Attribution, Demandbase, 6sense.
• Data & Query Tools: SQL, BigQuery, Snowflake, Google Sheets (advanced).
• Collaboration: Slack, Confluence, Asana, Jira.